Actual Salesforce MCE-Dev-201 Exam Questions In Different Formats

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q23-Q28):

NEW QUESTION # 23
A developer is using the legacy endpoint www.exacttargetapis.com and hasbeen asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?

Answer: A

Explanation:
Switching to Tenant Specific Endpoints (TSEs) provides the benefit of improved API performance (D).
Tenant Specific Endpoints are designed to provide optimized performance by ensuring that API calls are routed through endpoints that are dedicated to a specific tenant, reducing latency and potential congestion issues associated with shared endpoints.
References:
Salesforce Marketing Cloud Tenant Specific Endpoints
API Best Practices


NEW QUESTION # 24
A doctor's office creates Populations for staff, patients and vendors. What is the maximum number of Populations that should be created to ensure performance?

Answer: A

Explanation:
To ensure performance, it is recommended to create one Population (D). Creating multiple populations can lead to complexity and performance issues. Having a single population helps in managing contacts efficiently and reduces the overhead on the system.
References:
Salesforce Marketing Cloud Documentation on Populations
Contact Builder Overview


NEW QUESTION # 25
A developer is writing a query to select unique subscribers who opened any emails sent since the beginning of the previous day.
Which querywould provide that result?

Answer: A

Explanation:
Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.
Salesforce Content Builder API


NEW QUESTION # 26
A developer identified duplicate contactsand initiated a Contact Delete process for 10 million subscribers.
How could the process be expedited?

Answer: A

Explanation:
The Contact Delete process can be slow for a large number of contacts. To expedite this process, the best approach is to stop the current delete process and delete smaller groups of contacts. This allows the system to handle smaller chunks of data more efficiently.
* Stop Current Process: Stopping the current large delete process helps avoid system overload and potential timeouts.
* Delete in Smaller Groups: By segmenting the contacts into smaller groups and deleting them in batches, the process becomes more manageable and faster.
Salesforce Contact Deletion Best Practices


NEW QUESTION # 27
New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these subscribers a welcome series with Journey Builder.
What would allow the data extension to be selected for journey entry'

Answer: A

Explanation:
For a data extension to be selected for journey entry in Journey Builder, it must be configured for sending.
This configuration ensures that the data extension is recognized as a source for sending communications.
* Configure for Sending: When creating or editing a data extension, ensure that it is set as "Sendable." This involves specifying the appropriate fields for sending, such as Subscriber Key and Email Address.
Salesforce Journey Builder Data Extension Configuration


NEW QUESTION # 28
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